Analytics & Reporting

Viewing Analytics Overview

Step: Navigate to Analytics

1. Click "Analytics" in the sidebar navigation
2. If the submenu is collapsed, click to expand it
3. Click "Overview" in the Analytics submenu
4. You'll be taken to the Analytics Overview page

Step: Set Filters

1. Domain Filter: Select a domain to analyze (or leave as "All Domains")
2. Tag Filter: Select a tag to filter by (or leave as "All Tags")
3. Category Filter: Select a category to filter by (or leave as "All Categories")

Step: Set Date Range

1. Manual Selection:

- Click the start date field and select a date

- Click the end date field and select a date

1. Quick Ranges:

- Click "Last 7 Days" for the past week

- Click "Last 30 Days" for the past month

- Click "Last 90 Days" for the past quarter

- Click "All Time" for all available data

Step: Load Analytics

1. Click the "Apply Filters" button
2. Analytics data will load and display in a grid layout

Step: View Analytics Data

Key Metrics Cards

1. Total Clicks: Sum of all clicks in the date range
2. Unique Visitors: Number of distinct visitors
3. Total Links: Number of links with clicks

Time Series Chart

1. Visual line chart showing clicks over time
2. Use the dropdown to change breakdown: By Day, By Week, or By Month
3. Hover over data points to see exact values

Device Types

1. Donut chart showing distribution of clicks by device
2. Categories: Desktop, Mobile, Tablet

Operating Systems

1. Donut chart showing OS distribution
2. See which operating systems your visitors use

Top Locations

1. Ranked list of countries/regions
2. Shows click count per location

Top Referrers

1. List of websites that sent traffic
2. Shows click count per referrer

Top UTM Campaigns

1. List of UTM campaign parameters
2. Shows performance of marketing campaigns

Step: Export Analytics

1. Click the "Export CSV" button
2. A CSV file will be downloaded with all analytics data for the selected filters and date range